How can Voice Search affect your business

4. december 2019

Can you imagine the internet without web search engines? If you are old enough, you may even have glimpses from those times. 

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There was no easy way to find information. It was expected of you to know the exact website address. Sure, some blogs contained lists of interesting website, but it was still a lot of effort. Nowadays, all information is found and presented to the user extremely fast. 

As technology is gradually developing, new ways to dig information are made available to us. 

 

Voice Search is the new black

Voice search is getting a lot of attention from the big brands lately. Even if it may seem like a brand-new concept, voice search has been around for years. Voice dialing, dictation or speech-to-text are only a few examples of voice search. 

Besides, everyone has heard about Amazon’s Alexa, Apple’s Siri, Cortana from Microsoft and Google Assistant. With a simple voice command, you can find information from Wikipedia, play a song from Spotify or order items online. 

 

Another example of how certain brands choose to optimize their interfaces to take advantage of voice search are car brands. There are more than 10 car brands that support Alexa or Siri. The number of all devices with Google Assistant, Siri, Alexa or Cortana, goes over 2 billion these days. 

As we have already discussed what voice search is and we have an idea of its usage, the next thing to tackle is equally important. 

 

How does it affect your business? 

Numerous articles and studies show that voice search could change the internet as we know it. It is true, we spend so much time and effort with SEO optimizing nowadays. Does that mean that our efforts are less efficient? 

Many of the voice searches consist of a lot of very products transaction-based searches. If you work with eCommerce, voice searches represent a gold mine. It can drive traffic to your website and increase brand awareness with phrases like “according to…”.  

In 2016, it was said that “by 2020, at least 50% of all searches will be carried out via voice”. However, we found an article that analyzes the case more in-depth. 

The rise of the Internet of Things will also make an impact on voice searches. Maybe it won’t be 50% of all searches, but it can be seen that voice searches will be huge in the future. 

 

How to use Voice Search within your advantage? 

First of all, the voice assistants do nothing but read the available texts for you. So use natural speech. We expect our assistants to be as human as possible, with smooth, seamlessly tone and intuitive. Your content has to be simple, but valuable. 

Google voice search favors websites that load quickly, just like traditional search engine optimization. Therefore, we recommend you to keep optimizing your website for SEO and try to make accessible for voice search. Customized snippets and site speed are also some of the factors that facilitate voice search. 

You may get ahead of your competition in the future by optimising for voice search, even if it may not appear as a priority right now. 

If you want to avoid being unprepared and being part of these 4% of businesses, you can read more about best practices here and here

 

Udgivet 4. december 2019

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